The report is a proprietary analysis of historical and projected patterns among principal purchasers of printing within the United States and Canada.
Mallardi notes the Top 25 industries/sectors will account for nearly 95% of total print buying activity.
The number one market is Packaged Foods ($1.34T, +2%; with $18.8B to print, +5%. The report states a majority of the printing demand is for longer shelf-life protective materials. An overwhelming two-thirds of printing in this market is for labels and packaging.
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