Image and branding have a huge impact on consumers’ decision-making process. Around 75% of consumers recognize brands by their logos. Good branding can drive sales while bad branding can scare sales away. This is why having a great label can be so important. It will have an influence over whether or not your product will sell.…
Did you know that printing labels in-house can cut costs, reduce inventory and reduce delivery time to customers? Today, thousands of manufacturers, processors, and retailers worldwide increase their sales revenue by printing their labels in-house. A good label can attract prospective clients and boost sales. High quality labels are essential for your business, as it speaks to…
Does your business need a label printer upgrade? Printing can make or break your office’s productivity, especially if printing is a necessary part of your business. That’s why you should invest in a quality label printer that will print quickly without breaking your business’s budget. Depending on your criteria, some highly rated color label printers…
The wait for preprinted labels can cripple your business’ ability to meet demand in this volatile economy. L&NW probably put it best in this recent article: “When a business modifies a label, inventory of pre-printed labels can become expendable, resulting in money lost and requiring additional costs for producing new labels. On-demand printing can bring…
Make Your Label Unforgettable: Label Design Considerations – Part Two An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Clarity Invest time to clearly explain your needs thoroughly. A design firm and printer will know the questions…
Make Your Label Unforgettable: Label Design Considerations – Part One An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Size What is your perfect size? A label that is too big or too small will detract from your…