Image and branding have a huge impact on consumers’ decision-making process. Around 75% of consumers recognize brands by their logos. Good branding can drive sales while bad branding can scare sales away. This is why having a great label can be so important. It will have an influence over whether or not your product will sell.…
In any line of business, identity is critical. Having a clear identity allows you to market your brand, spread your message, and inform your audience about your products. A well-formed identity helped turn a simple image of an apple into the most recognized logo in America. A perfect way for a brewery to help establish…
With more businesses springing up and expanding across the world, the demand for office supplies has shot up. In 2020, the sector was valued at $245.8 billion. That figure will surpass $283 billion by 2026. Among the most important items to have in your office is an efficient printer. Printers are used to produce hard…
Statistics show that the printing packaging market is expected to reach over $30 billion by 2030. This number is largely attributed to the personalization of products. Today, most businesses have begun to produce their own labels. This makes it necessary for them to select the right label printers. The advantage of selecting quality equipment is…
Are you one of the 9,000 craft breweries looking for a way to stand out from the rest? You need a high-quality color label to draw attention to your brews. Your label says a lot about your brand and can help attract more customers. To make these labels, you’ll need label printers that are up…
