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Your Product Label Identifies Your Marketplace Position

Your Product Label Identifies Your Marketplace Position Packaging and customer experience are key components to elevating your brand. The types of materials chosen convey image and quality leading to perceived customer value. The product label includes essential information – uses, ingredients, instructions, recycling information, etc. Do your market research. Know how and where your price…

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Growth Hacking – 4 Steps to Building Your Instagram Account

Growth Hacking – 4 Steps to Building Your Instagram Account Growth Hacking focuses specifically on growing your customer and prospect base by focusing on non-traditional marketing (i.e. social media, influencers, viral marketing, client and prospect centric advertising, etc.). First, select a theme.Perhaps you’ve noticed, most successful Instagram accounts with thousands of legitimate followers focus posting…

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Top 25 Hot Markets for Printing 2018-19

Top 25 Hot Markets for Printing 2018-19 The report is a proprietary analysis of historical and projected patterns among principal purchasers of printing within the United States and Canada. Mallardi notes the Top 25 industries/sectors will account for nearly 95% of total print buying activity. The number one market is Packaged Foods ($1.34T, +2%; with…