TrojanLabel T3 Over Printer

Make Your Label Unforgettable: Label Design Considerations – Part Two

Up to $500 Off Epson Label Printer + $1,525 Label Gift Card

An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label.


Invest time to clearly explain your needs thoroughly. A design firm and printer will know the questions to ask minimizing changes to get quality labels finished in a timely manner.

Know Your Consumer

Who are your primary and secondary targets? What defines this audience? Why do they need your product? Where do they live? Age, wants, needs, interests? The more clearly defined targets, the better your label and customer reach. Customers want to be known and understood.

Winning Product Attributes

What makes your product better than the competition? Luxury quality? Competitive pricing? Innovation? New market attributes?

Know Your Brand

Maintain brand integrity and keep consistent with branding guidelines. Customers will recognize your product by staying true to your brand.


Where will your product be displayed? Does your label need to be moisture resistant? Tamper resistant? Luxury finish? Texture? High-gloss? Material adds to brand image and value.

Contact Dennis Kallaher at: [email protected] and 678-824-2304 to discuss your label design and production project.

Drew is the Chief Marketing Officer and E-commerce Director at TCS Digital Solutions, with over 20 years of experience in the printing industry. His extensive background in marketing within this sector has deepened his passion and knowledge. He offers valuable tips and reviews on the latest printing products and innovations, dedicated to helping businesses and individuals find the most efficient and high-quality solutions for their printing needs. For a closer look into his insights and experiences, you can connect with Drew on LinkedIn, Instagram, and Facebook.

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