How to Create the Perfect Beer Label

Breweries are a dime a dozen these days. With about 9,247 operating breweries nationwide, the craft beer movement is in full swing. Just about anyone can start making their own beer and selling it to the public.

However, if you want your brewery to stand out from the rest, you need to have an eye-catching and memorable label on your bottles. 

Whether you’re a microbrewery or a home brewer, getting your brand out there is important. Learn how creating the perfect beer label can help bring in business.

Research the Different Types of Beer and Their Corresponding Labels

Now that you know what kind of beer you want to brew, it’s time to do some research on the different types of beer and their corresponding custom beer labels. This will help you come up with a design that accurately reflects the style of beer you’re making.

There are all sorts of different beers out there, from IPAs to stouts, and each one has its own unique label. For example, IPA labels tend to be more brightly colored and feature bold designs, while stouts are usually darker in color with more subdued labels.

Take some time to look through examples of different beer labels online or at your local brewery. This will give you a good idea of what kinds of designs are out there and what would work well for your own beer label.

Decide on a Theme or Design for Your Beer Label

Your label is one of the first things that potential customers will see, so it’s important to make a good impression. You’ll want to decide on a theme or design for your beer label that accurately represents your brand. 

For example, if you’re brewing a craft beer, you might want to go for a more rustic look on your craft beer label. If you’re brewing a mass-produced beer, you might want to opt for a cleaner, more modern design. Once you’ve decided on a general direction for your label, you can start thinking about specific details like colors and fonts.

If you’re not sure where to start, there are plenty of resources online that can help you with finding a design for your beer labels. Take some time to browse through different designs and see what inspires you. With a little bit of creativity, you can come up with a label that’s perfect for your beer.

Create a Logo and Typography That Represents Your Brand

Your beer label should be an extension of your brand. Everything from the colors to the fonts you use should reflect the overall tone and personality of your brewery.

If you’re not sure where to start, consider hiring a professional graphic designer to create a logo and typography for your labels. They’ll be able to help you capture the essence of your brand in a visually appealing way.

Choose Colors That Will Stand Out Against the Background

The background color of your label is just as important as the colors you use for your design. You want to make sure that your label will stand out on the shelf, no matter what color the bottle is. 

Consider using a light colored background if your beer is dark, and vice versa. You also want to make sure that the colors you do use will pop against the background. The last thing you want is for your label to get lost in a sea of other labels.

Do some research on color theory and try to create a cohesive palette that will work well together and stand out against any background. And don’t forget about white space! Leaving some empty space on your label will help it to stand out and look more professional.

Use Legible and Easy to Read Text

Your text should be legible and easy to read against the background. This is especially important if you’re using a light colored font on a dark background, or vice versa. 

Choose colors that will stand out against the background and make sure the contrast is high enough that your text is still easy to read.

If you’re not sure what colors to use, start with a simple black and white color scheme. You can always add more color later on if you want to. Just make sure that your text is legible and easy to read first and foremost.

Include Images or Graphics to Enhance Your Text and Add Visual Interest

Images are a great way to add visual appeal to your beer bottles. They can help break up large blocks of text and make your bottle more visually attractive. Including images or graphics is also a great way to add some personality to your bottles.

When selecting images for your beer bottles, be sure to choose high-quality photos that are legible and easy to read. You want your customers to be able to see the image clearly and easily understand what it is you’re trying to communicate with it. Additionally, avoid using copyrighted material unless you have permission from the copyright holder.

Print Your Beer Labels

The final step in the label-making business is printing them, and lucky for you, there are various ways of doing this step. You can go to a printing store and have them printed this way, or what many people don’t know is that you can easily print from home! 

All you need is a printer and some decent quality paper or sticker paper to create custom beer labels. There are different types of printers available depending on what kind of finish you want on your labels. Having an at-home printer can help you get your labels quicker and more easily since there is no middleman during the process.

Get Your Beer Labels Today!

Creating a beer label that stands out from the competition can be a daunting task. With so many different types of beers and brands on the market, it’s important to do your research and design a label that represents your product in the best light possible. 

We hope our tips have given you some ideas on how to get started on your own beer label design. If you need help getting your project off the ground, don’t hesitate to contact us for assistance. We would be happy to help you use a beer label printer for your stunning and eye-catching beer labels. Cheers!

Drew Strickland

Drew is the Chief Marketing Officer and E-commerce Director at TCS Digital Solutions, with over 20 years of experience in the printing industry. His extensive background in marketing within this sector has deepened his passion and knowledge. He offers valuable tips and reviews on the latest printing products and innovations, dedicated to helping businesses and individuals find the most efficient and high-quality solutions for their printing needs. For a closer look into his insights and experiences, you can connect with Drew on LinkedIn, Instagram, and Facebook.