The way you present your product labels can change consumer behavior. Companies have even reported an increase in their sales by simply changing the colors and visuals that they present themselves with. This is why testing out label designs can make all the difference.
More and more buyers are making their buying decisions based on their beliefs. 64% of consumers worldwide will buy or boycott a brand purely based on the brand’s position on a social or political issue. The way you present your products and brand is crucial when it comes to the success of your business.
Creating label designs for your small business can seem daunting. Where do you begin, and how should you know it will work? Like most challenges of opening a small business, creating your product labels and branding is just one of the many hurdles you need to cross.
So, keep reading to find out exactly what you need to do to create the perfect product labels for your business today. This guide will show you the best practices for designing and printing eye-catching labels.
Know Your Buyers
Before you even think of label ideas, you need to do some research about your prospective buyers. The product labels are meant to entice buyers to pick up your product, but you won’t be able to create good options if you don’t understand your target demographic. The more you know about your buyers, the easier it’ll be to create a design that targets them.
Some of the things you’ll want to consider regarding your target buyer are:
- their age
- their gender
- their ethnicity
- their location
- their lifestyle
- the level of education they might have
- their disposable income levels
- similar brands they buy from
If you understand your buyer and their wants, it’ll be easier to create something that they’ll want to buy again and again.
Choose a Label Size
At this point in the label design process, you’ll already have a package or a container that your product will come in. If you don’t, then you need to research packaging suppliers or manufacturers in your area and choose packaging that will work for your product. While you’re there, you’ll also want to take note of the material, size/shape, and pricing for bulk orders.
Most standard packaging types have common label sizes associated with them. For instance, 12oz beer cans or 750ml wine bottles all have the same size labels. So it’s important to find out what size labels are used with your chosen packaging; otherwise, you’ll need the packaging dimensions to decide on label size.
You’ll also want to consider whether the label or the product is visually more important. If you want more of your product to show, you’ll need smaller labels.
Lastly, you need to make sure there is enough room on the label to get all the necessary information across. You can have a beautifully packaged product, but if the label doesn’t tell the buyer what it is exactly, you’ll lose out on sales.
Let Your Logo and Branding Shine
While the label design is separate from your logo, it’ll be a rookie mistake not to take your logo and branding into consideration when designing. Your logo is the face of your business; it symbolizes the company’s identity, whereas the label is the face of a specific product.
Your logo and label have to work together to promote your products. As such, your label needs to fit with the brand identity you decided on when you created your logo. Brand colors, fonts, visuals, and design all need to come together when you’re designing your label.
Your label needs to serve as a reminder of your brand and help promote brand loyalty. So if your product label doesn’t match your company branding, people won’t build brand loyalty.
Leave Space for Barcodes
It’s easy to forget to leave space for barcodes when you’re busy designing, but you don’t want to end up adding a separate label just for the barcode later on.
Barcodes are administered by the global nonprofit GS1, so if you still need to get a barcode for your product, you can get one there.
Good Quality Printed Labels
The material and final presentation of your label are critical to the success of your labels. You can have the perfect label design that showcases your brand and is appealing to buyers, but if it isn’t presented in the best way, it’ll all be for nothing.
Labels are specific to different industries, and the ink and material it’s printed on differs from printer to printer. So it’s imperative that you pick the right printer for your product. and business
It has never been easier to create your own labels and print them from the comfort of your home with printers from TCS Digital Solutions. So take a look at our offerings and select the right printer for your needs.
Creating Product Labels Made Easy
Creating product labels can seem daunting at first. You need to consider so many different things when designing a label for small business products that it’s easy to start feeling lost. As long as you remember to keep your packaging dimensions in mind and stay true to your branding, you’ll be fine.
If you need help deciding which label printing machine best meets your needs, contact us today, and we’ll help you pick the right tools for your small business.