Different Types of Labels for Product Packaging

When it comes to product presentation and branding, the types of labels for product packaging play a crucial role. They not only provide essential information but also enhance the visual appeal, making a product stand out on the shelves. There are many different purposes served by product labels. Labels on product packaging describe your product and include information about it, including its shelf life, washing instructions, cautions, and proper disposal. It is a good idea to have a thorough understanding of the various product labels and their intended uses in order to know what is necessary for any products you intend to make. Continue reading to learn more about the various types of product packaging labels.

The Benefits of Using Different Product Labels

Shrink Labels: These labels, which are formed of a polymer plastic film, are also sometimes known as shrink sleeve labels. In most cases, the film is wrapped completely around a container and heated until it shrinks and fits snugly. These labels employ the heat-shrinking process to precisely conform to any kind of container. High-impact graphics look fantastic when displayed on polymer plastic. They are therefore helpful if you want to design a logo that will make your goods stand out to customers.

The polymer’s high level of durability makes it ideal for products that might be used in slightly harsher situations. For instance, bottled beverages, especially those that will be refrigerated, are a typical product type that uses shrink labels frequently. Shrink labels come in a range of hues and textures, such as glossy and matte coatings.

Pressure-Sensitive Labels: Pressure-sensitive labels are one of the label types that are most frequently used. These labels are created using a face stock that has adhesive and a liner. Products that are packaged in bottles, jars, and tubes typically have pressure-sensitive labels on them. There are many different substrates and finishes from which to choose. Also, there are numerous dye alternatives for them. These labels can be enhanced with dual coatings, specialized inks, hot stamping, or lamination to stand out from the crowd.

In-Mold Labels: Due to the fact that they are really molded into the container, these labels are quite distinctive when compared to many other kinds of labels. They start off as paper or plastic labels that use adhesives, just like regular labels. The labels undergo a procedure called blow molding once they have been printed. The label is injected into the packing material during this process, which is also known as injection molding or thermoforming. As opposed to being a distinct stock put on the surface, this gives the label the appearance of being part of the container. Since the labels are essentially shielded by the packing materials, which are frequently plastic, they are far more durable than typical product labels. Bottles of laundry detergent are one item that frequently has these labeling. They are a sensible choice for warning labels because of their endurance.

Dry-Peel Labels: A dry-peel label is created with a very specific objective in mind. They are created with an adhesive that, when peeled from the surface of the product packaging, will easily release after holding for a while. The face stock used to make the labels allows the business to print clear, vivid visuals on the top for the consumer to see. The usage of dry-peel labels for instant-redeemable coupons is quite prevalent. They frequently appear on food product packaging as promotional bonuses, such as coupons or codes to enter contests. A dry-peel label’s additional advantage is that it can be used to peel away and show another label underneath. This enables businesses to incorporate additional graphics or information to hold consumers’ interest long after the original label has been removed.

Reseal Labels: When examining the various kinds of product packaging labels, it’s important to take note of reseal labels. These labels, as their name implies, are intended to seal a product’s package or container once it has been opened. These labels are initially attached to the top of the product packaging, but they can also be used to reseal the package. Although they were not created recently, resealable labels have recently become very popular. Considering how useful and versatile these labels are, it is easy to understand why. Food items like lunch meats and snacks are some of the greatest products that reseal labels work for. Also, they are helpful for cleaning materials like ready-to-use wipes.

Thermal Labels: When thermal labels are heated, their color changes. Because they don’t use ink, toner, or ribbons, their printing differs greatly from conventional printing. Instead, it makes use of a heating element for the text or image that is directly transferred to the label material. There are also thermal transfer labels designed to survive heated environments. The wording and images on these labels are printed onto the material using a ribbon. They last a very long time. A resin or wax that is heated during the printing process is applied to the ribbon.

To find out more about the products labels and products label printers we offer at TCS Digital Solutions, visit our website.

Frequently Asked Questions

What is a Product Packaging Label?

A label for a product’s packaging can be made of paper, fabric, metal, or another material and is attached to the product or packaging. Its main objective is to offer pertinent details about the product, such as its name, components, usage guidelines, manufacturer information, additional marketing materials, and pricing information. The information on package labels must be strong, permanent, and able to stay with an item for the duration that the packaging is preserved.

What is the Purpose of Label Packaging?

Label packaging serves multiple purposes: it informs consumers about the product, its usage, and its ingredients. Moreover, it helps in branding and aids in differentiating products from competitors. Labels also play a crucial role in the marketing and promotion of products. 

What is the Concept of Product Labeling and Product Packaging?

Product packaging is the process of making a product’s exterior, whereas product labeling entails adding information labels to products. Both are essential for branding, protection, transportation, storage, and providing information to consumers. 

There are labels that must legally provide certain information about the product. In rare circumstances, it is even necessary to include these specifics in a label’s designated space. The specifics vary depending on the product type:

• Ingredient lists are required on all food labels by the Food and Drug Administration.
• The Consumer Safety Protection Commission mandates choking hazard warnings for toys with small parts. Also required are suffocation warnings on plastic or latex-containing products.
• Also, a lot of places demand information on returnable container redemption for bottles and cans.

If businesses fail to include these legally essential facts on the label, they risk fines and legal action.

What Are Examples of Product Labels?  

Examples of product labels include nutrition facts on food products, ingredient lists on cosmetics, care instructions on clothing, and warning labels on electronics. Each type serves a distinct purpose, providing valuable information to the consumer. 

Why is Product Labeling Important?

Product labeling is vital as it communicates essential information to consumers, ensures regulatory compliance, aids in product identification, and acts as a tool for branding and marketing. 

• Brand Labels: Brand labels, such as those on clothing and soap products like Old Spice, Dove, and Olay, exclusively feature the product’s brand name. Manufacturers of clothing and soap use them to enhance their brand identities and communicate specific messages to consumers. They can be either removable or permanent. 
• Informative Labels: These labels provide details about the product, including the manufacturer’s name, the date of manufacture and expiration, intermediates, and additional usage instructions. Labels that are informational are more thorough than those that are descriptive.
• Descriptive Labels: The majority of the information on descriptive labels relates to how to utilize the product, including features, handling, security, storage, and others. They are also employed for goods with grades that cannot be distinguished.
• Grade Labels: The final types are grade labels, which discuss the characteristics and aspects of the product. Some products include them, whereas others don’t. It displays the product’s grade or quality in numeric, alphabetic, or linguistic form.

How Significant Are Product Labels and Packaging?

Packaging and labeling serve multifaceted roles that are essential in the world of product marketing and consumer engagement. Firstly, they act as a protective shield for products, safeguarding them from external factors like physical damage, contamination, and exposure to environmental elements during storage and transportation. A product’s quality could suffer and customers might become dissatisfied if it is not packaged properly. This protective function not only preserves the integrity of the product but also minimizes potential waste, which is vital for both businesses and environmental sustainability.

Additionally, packaging and labeling give customers important information. Ingredients, nutritional information, usage guidelines, expiration dates, and potential allergens are all listed on labels. Because of this openness, consumers are better equipped to choose the products they buy, especially when dietary restrictions or other health-related issues are involved. Furthermore, branding components on packaging make it simple for consumers to recognize and relate to their favorite brands. Essentially, packaging and labeling act as a channel of communication between a brand and a customer, establishing credibility and sending a message that appeals to potential customers. Beyond their practical value, these components significantly enhance a product’s shelf appeal, influencing consumer choice and being essential to marketing and brand recognition plans.

Where to Buy Labels for Product Packaging Online?

Yes, you can buy high-quality product packaging labels from us at TCS Digital Solution. Our brand stands out for its unparalleled quality, ensuring your products shine in the market. Trust our labels for durability, design precision, and adherence to industry standards. We have an array of high-quality industry printers that are made for printing labels. Visit TCS Digital Solutions for the best in product labeling solutions.

Drew Strickland

Drew is the Chief Marketing Officer and E-commerce Director at TCS Digital Solutions, with over 20 years of experience in the printing industry. His extensive background in marketing within this sector has deepened his passion and knowledge. He offers valuable tips and reviews on the latest printing products and innovations, dedicated to helping businesses and individuals find the most efficient and high-quality solutions for their printing needs. For a closer look into his insights and experiences, you can connect with Drew on LinkedIn, Instagram, and Facebook.