Hundreds of thousands of labels are printed each year for businesses. You probably encounter thousands of these labels each year as well.
Think about it: When you walk through a grocery store, you see hundreds of labels on different food items. When you walk through the mall, you see even more labels around the different stores.
That’s why if you own a business, you need to make sure you have a professional business label to catch someone’s eye. But how?
The answer: a commercial label printer.
Here are a few things you should think about when designing a business label!
The most important thing you can do in terms of professionalism with your labels is to stay consistent across the board.
You don’t want one label for one product you sell to look entirely different than another label for a different product that you sell. This won’t keep your brand consistent and the same across the board, which can lead to more confusion and fewer sales or generated leads.
Your best bet is to keep a similar look when labeling for business so that you build a brand identity.
Use High-Quality Materials
The last thing you want to do is use materials that do not create the right quality for your business. The lower the quality, the less professional the label will look.
This goes for both the materials you use for the label as well as the graphics and information you put on the label itself. If the graphics you choose are blurry, this is going to look unprofessional.
You want to ensure you are only using materials and graphics that have the quality that you could deem as professional.
Choose Colors Wisely
While your favorite color may be hot pink, your business label may not be the right thing to put pink on.
On the other hand, your favorite color may be gray. Although this is less in your face, it may not show up on the label in the best way.
When you choose colors for your business, you have to ensure that you are choosing colors that have to do with who you are and what you stand for, all while making sure it is easy to read and professional.
So what are some good colors to use? This depends on your business.
Here are a few examples:
- For a lawn care business, you could stick with greens, blacks, and grays
- For a travel business, you could choose any color you want that sticks out to you as both fun and professional
- If you are an elementary school printing labels, you could use more fun colors as well
There are no right answers to this, you just have to go with your gut to figure out what looks professional but also feels right for your business.
Use an Easy-to-Read Font
When you choose fonts, it can be fun to go with one that is funky or out of the ordinary. However, that is not always the best thing to do because they can be a bit more difficult to read.
If it’s difficult to read, many potential customers will keep on walking. In turn, you are losing revenue because of the font you selected.
You should choose one to three different fonts to use for your labels so that you are not overdoing it, but also have options to use when you want something a bit different.
Keep It Simple
There is a thing as doing too much on a business label. You want to keep it simple and easy to read so that the consumer’s eye knows exactly where to look. This will generate more sales than if the label is too confusing to read in the first place.
This also means don’t make the label too big, either. You want the size to be just right for whatever product you are placing it on.
Use the Right Equipment
When it comes to creating commercial labels or a business label in general, you have to use something that can create a label that looks professional.
Your best bet is to choose a printer that is meant to print labels so that it gives you professional results with high-quality materials. You can even invest in your own label printer so that you do not have to send out printing requests and can do it in the comfort of your own home or office.
There are multiple different types of commercial label printers that can get the job done for you. However, each will do something slightly different. Knowing what you need out of a printer is crucial before you choose which one to go with for your business label needs.
Invest in a Commerical Label Printer
If you run your own business, it can be time-consuming to send out labels for printing and go through that entire process. That’s why investing in your own commercial label printer can be the better way to go! You also know when you invest in the right printer that you will have a high-quality label at the end of it all.
However, even if you do not invest in your own printer, you can hire services that work directly with you to do it for you.
Not sure which route you want to go? You can contact us at TCS Digital Solutions to learn more about what route is right for you!