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Your Product Label Identifies Your Marketplace Position

Marketing /
Packaging and customer experience are key components to elevating your brand. The types of materials chosen convey image and quality leading to perceived customer value. The product label includes essential information - uses, ingredients, instructions, recycling information, etc. Do your market research. Know how and where your price positions you within the marketplace. Identify your [...]

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Growth Hacking – 4 Steps to Building Your Instagram Account

Marketing /
Growth Hacking focuses specifically on growing your customer and prospect base by focusing on non-traditional marketing (i.e. social media, influencers, viral marketing, client and prospect centric advertising, etc.). First, select a theme.Perhaps you’ve noticed, most successful Instagram accounts with thousands of legitimate followers focus posting around one theme – adventure travel, food, do it yourself

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Make Your Label Unforgettable: Label Design Considerations – Part Two

General, Labels & Media, PrePress, Printing /
An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Clarity Invest time to clearly explain your needs thoroughly. A design firm and printer will know the questions to ask minimizing changes to get quality labels finished in a

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Make Your Label Unforgettable: Label Design Considerations – Part One

General, Labels & Media, PrePress, Printing /
Table of Contents Make Your Label Unforgettable: Label Design Considerations - Part One An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Size What is your perfect size? A label that is too big or too small will

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