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Drew Strickland

Drew is the Chief Marketing Officer and E-commerce Director at TCS Digital Solutions, with over 20 years of experience in the printing industry. His extensive background in marketing within this sector has deepened his passion and knowledge. He offers valuable tips and reviews on the latest printing products and innovations, dedicated to helping businesses and individuals find the most efficient and high-quality solutions for their printing needs. For a closer look into his insights and experiences, you can connect with Drew on LinkedIn, Instagram, and Facebook.

TrojanLabel T2C OutputNIP

Your Product Label Identifies Your Marketplace Position

Marketing /
Packaging and customer experience are key components to elevating your brand. The types of materials chosen convey image and quality leading to perceived customer value. The product label includes essential information - uses, ingredients, instructions, recycling information, etc. Do your market research. Know how and where your price positions you within the marketplace. Identify your [...]

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Young man writing on blackboard

Growth Hacking – 4 Steps to Building Your Instagram Account

Marketing /
Growth Hacking focuses specifically on growing your customer and prospect base by focusing on non-traditional marketing (i.e. social media, influencers, viral marketing, client and prospect centric advertising, etc.). First, select a theme.Perhaps you’ve noticed, most successful Instagram accounts with thousands of legitimate followers focus posting around one theme – adventure travel, food, do it yourself

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TrojanLabel T3 Over Printer

Make Your Label Unforgettable: Label Design Considerations – Part Two

General, Labels & Media, PrePress, Printing /
An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Clarity Invest time to clearly explain your needs thoroughly. A design firm and printer will know the questions to ask minimizing changes to get quality labels finished in a

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afinia-fp-230-press

Make Your Label Unforgettable: Label Design Considerations – Part One

General, Labels & Media, PrePress, Printing /
Table of Contents Make Your Label Unforgettable: Label Design Considerations - Part One An attractive label design will catch the eye of your customer and impact their buying decision. Consider the categories below to create a memorable custom label. Size What is your perfect size? A label that is too big or too small will

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